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Human Resource Association

MCHRA September Meeting

  • September 05, 2012
  • 11:30 AM - 1:30 PM
  • Cacharel Restaurant & Grand Ballroom, Arlington, TX



Removing the Mask
How to Effectively Communicate Even with Difficult People!

The September meeting is a discussion by Norm Bobay, President of hireMax, to help people build better relationships with colleagues, bosses, employees, prospects, customers, friends and family through greater understanding and better communication.  At the September meeting, attendees will learn how to master the secrets of getting along with others, even difficult people in the workplace, community and at home.   Removing the Mask will feature a series of anecdotes and exercises that illustrate how surprisingly simple it can be to replace disastrous relationships with delightful ones – and the personal and professional benefits that stem from understanding and mutual respect.  Everyone wears “masks” of one type or another.  Some of distrust and some like a blindfold.  But removing them can enhance relationships, increase sales and improve customer satisfaction. 

Norm provides a common-sense approach to developing a more pleasant and productive workplace by creating a win-win atmosphere in which everyone enjoys working toward common goals.  Through humor, fact and fiction, he explores the reasons why and how many business owners and executives unknowingly build a dysfunctional workplace and a fractured workforce, and the destructive impact that has on productivity, morale and turnover.    The discussion will feature a series of simple, common-sense tasks that attendees can begin using at home, in the office and where they encounter difficult people. 

This program has bee approved for 1.25 recertification credit toward PHR, SPHR, and GPHR recertification through the Human Resource Institute (HRCI).  For more infor mat ion about certification or recertification, please visit the HRCI homepage at .


About the Speaker

Norm Bobay, CPBA, CPVA, CPAA
President, hireMax – Long Term Employment Solutions

Norm’s background includes 20+ years as a consultant to companies on hiring and developing quality personnel, 15+ years management experience in the following industries: Retail, Manufacturing, Services & Distribution and 5+ years as a church growth trainer for various churches.  Norm’s general experience includes a diverse background in hiring personnel programs and services, personnel development programs and services and recruiting services. 


Norm is an honors graduate with a BA in Bible from American Christian School of Religion, a Certified Professional Behavioral Analyst, a Certified Professional Values Analyst and a Certified Professional Talent Analyst (Competencies) Special Recognitions.  He has received recognition from TTI Performance Systems as 2009 Consultant of the Year, 2002, 2001 Presidents Award recipient from Maximum Potential for contributions to Human Resource Development, TTI Performance Systems 2000 International Trainer of the Year, and 1999, 1998, 1993 Presidents Award recipient from Target Training International for contributions to Human Resource Development.

Daina Evans is a Senior Associate in Mercer’s health and group benefits practice in Dallas.   Daina has twelve years of industry experience – eight years of consulting and four years with a national health plan, Blue Cross and Blue Shield of Alabama. While with BCBS of Alabama, Daina worked on their most cutting edge strategies including direct consumer engagement through plan design and transparency data, health and productivity initiatives, and value based benefit design with supporting data analysis. Her role as strategic consultant was to identify opportunities to implement these strategies and other business processes to reduce costs and provide better service to clients. Daina’s work with Mercer clients has included both strategic design and ongoing plan management. She is an experienced project manager skilled at coordinating Mercer’s specialty resources and integrating specialty and core resources on behalf of clients. While at Mercer and BCBSAL, Daina has had the opportunity to work with some of the largest employers in the US including Wal-Mart, AT&T, American Airlines, JCPenney and GE.   A graduate of Troy State University, Daina also holds her Certified Employee Benefit Specialist designation.

**Registration Update**

Starting in March,  all online reservation are due by noon on the Tuesday prior to the meeting.  Online registration will be closed at that time.  Attendees  not registered online will be considered walk-in registrations and will be charged the guest rate of $35.

Cancellations -Members and guests who do not cancel at least 48 hours prior to the event day, will be charged for the cost of the event. 


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PO Box 1104
Arlington, TX 76004
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