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• The Business Athlete: A New Playbook for Performance, Recovery & ROI in the People Business

  • When
    June 04, 2025
  •  
    11:45 AM - 1:00 PM
  • Location
    Texas Star Golf Course, 1400 Texas Star Parkway, Euless, TX 76040
  • Spaces left
    79

  Register

  On Location at the Texas Star Golf Course

  June 4, 2025 - 11:45 AM CST

  1400 Texas Star Pkwy, Euless, TX 76040

  The Business Athlete: A New Playbook for Performance, Recovery & ROI in the People Business

  In today’s economy, the organizations that win are not the ones that run the fastest — but the ones that recover the smartest.

  Join business leader and performance strategist Alexander Fichera for an energizing session that introduces the Business Athlete methodology — a high-performance framework that’s reshaping how HR leaders attract, develop, and retain top talent in demanding environments.

  Drawing from decades of experience in professional athletics, business ownership, and leadership consulting, Alexander reveals why recovery, not output, is the most overlooked driver of performance. You’ll walk away with a new understanding of energy management, talent development, and how to reduce people-risk through better hiring and internal development strategies.

  This session goes beyond inspiration. It’s hands-on, research-backed, and built to help you:

  • Shift your mindset from output to recovery without losing momentum.

  • Create a Business Athlete archetype for hiring and development.
  • Equip your employees with tools that improve resilience, engagement, and results.

  And yes — we’ll also answer the #1 question HR leaders are asking:

  “How do I sell this to my leadership?”

  You’ll leave with practical, no-fluff strategies to make performance investment not just logical — but irresistible to executives.

  Session objectives: 

  • Redefine Performance through Recovery - Understand why recovery is the new performance metric — and how it impacts productivity, wellness, and long-term retention. Learn how to measure and integrate recovery practices into your people strategy.
    
  • Design Your Business Athlete Archetype - Learn how to lower hiring and development risk by designing an internal Business Athlete profile that emphasizes energy resilience, adaptability, and brand-conscious behavior — and how to track it with a physical, analog workbook that actually sticks.
    
  • Make Your People Strategy Investable - Learn how to position HR initiatives (like energy management and recovery-based development) to executive leadership through data, access, and strategic narrative. Get the playbook for turning soft skills into hard returns.

  
  

  About the Speaker - Alexander Fichera

  

  Alexander Fichera is a former professional athlete turned entrepreneur, leadership strategist, and creator of The Business Athlete — a high-performance framework that helps organizations build resilient, adaptable, and energy-conscious leaders.

  With a career that spans professional sports, international business development, and leadership consulting across industries like construction, healthcare, and finance, Alex brings a rare, field-tested perspective to the HR world. He’s worked alongside Fortune 500 executives, Division 1 coaches, and frontline managers alike — helping them unlock performance by focusing not just on how hard people work, but how well they recover.

  As the founder of Intuito Group, a consulting firm specializing in culture transformation and strategic people development, Alex has helped companies shift from burnout-driven operations to sustainable, high-performance ecosystems. His client list includes top-tier organizations in manufacturing, sports, technology, and professional services.

  Whether he’s training business owners to think like performance coaches or helping HR leaders build "investable" people strategies, Alex’s message is clear: your people don’t need more hustle — they need better habits, smarter systems, and a new way to win.www.intuitogroup.com

  
  

  This program is pre-approval for 1 PDC for the SHRM-CP^® or SHRM-SCP^®. For more information about certification or recertification, please visit www.shrmcertification.org.

  Mid Cities HR Association is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP^® or SHRM-SCP^®.

  This program is approved for 1 recertification credit through HRCI.

  Online registration will be closed at the close of business the Monday before the meeting. All reservations are due at that time.  

  Cancellations & Payments:
  We regret that we must charge members and guests the cost of the event when cancellations are not received at least 48 hours prior to the event day. All payments must be made before or by the time of attendance.  By submitting your registration, you agree to these conditions. We appreciate your understanding and support. 

  
  

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